Demand for NZ organic wool outweighing supply
‘There is a growing number of consumers around the world who are prepared to buy NZ organic meat and wool bedding products at a substantial premium, to provide assurances that what they eat and where they sleep is free of chemical residues’, says NZ PGG Wrightson. ‘There are a growing number of consumers around the world who are prepared to buy organic meat and wool bedding products at a substantial premium, to provide assurances that what they eat and where they sleep is free of chemical residues.’
‘Over the past 15 years PGG Wrightson’s International Sales & Marketing company, Bloch & Behrens (B+B) has developed a strong market for crossbred Certified Organic wool. At a time when conventional second shear wool is only selling for around $2.50 kg clean, B+B is obtaining a opportunities for certified organic sheep farmers at $5.00 kg, and demand is growing fast’, says Bloch & Behrens General Manager, Palle Petersen. ‘We expect to see significant premiums in place for the long term’.
‘When you become a supplier of Certified Organic wool to PGG Wrightson and Bloch & Behrens, you are not just selling bales of greasy good colour second shears, lambswool, bellies and pieces. You are selling your story of how you are producing wool that can be used safely in products for people who might have allergies, or who want to ensure that their children are sleeping in a safe environment totally free of any chemical residues.
‘Other consumers are willing to pay a premium for their Global Organic Textile Standard (GOTS) certified products because they are concerned about environmental and sustainability issues, so they want to support products that can guarantee the land is being looked after in the best possible way for future generations’.
Source: PGG Wrightson