Première Vision Paris – highly anticipated by the fashion industry
Première Vision Paris presented its first early edition dedicated to the Fall-Winter 2023- 24 collections: a physical show at the Parc des Expositions, Paris Nord Villepinte (July 5–7), complemented by a digital show accessible online (July 4-8).
Historically held in September, Première Vision Paris continues to build on its success with its new summer positioning. Designed to better cater to the evolving cycles of the fashion industry, as well as to the needs of manufacturers, this calendar change has won the market’s approval. A 32% growth in the creative offer (vs. September 2021), the return of international visitors, and the industry’s reinforced commitment to eco-responsibility issues addressed by Première Vision all confirm the event’s strategic choices.
The physical edition, which attracted 23,377 visitors (+37% vs. September 2021 and +10% vs. February 2022), underlines the positive momentum of the event, with a solid turnout, especially on its first day, despite rail and air strikes, and despite a call for telecommuting issued by the SNCF (France’s national railway) to its users.
Source: Texdata International