Campaign for Wool promotion in the UK

Campaign for Wool promotion in the UK

The Campaign for Wool’s Wool Weeks in the UK returned this year to promote the natural and sustainable benefits of the fibre to consumers, and like last year continued for all of October.

The Campaign for Wool, initiated by the then HRH The Prince of Wales in 2010, continues to raise awareness amongst consumers about the unique, natural, renewable and biodegradable benefits offered by the fibre. HM King Charles III continues as the Patron of the Campaign.

Since its inception, the Campaign has been instrumental in educating consumers about the versatility of wool, and reconnecting them with its myriad uses – from luxurious fine Merino wool apparel through to beautiful hardwearing interior products for the home.

Each year, the Campaign for Wool uses Wool Weeks to amplify wool’s eco and environmental messages, collections, product launches, events and activities from brands, retailers and crafters.

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