International Sports Brand Salomon Add Merino to Its Mix

Salomon is a leading international sports and outdoor brand based at Annecy in the French Alps. Founded in 1947 as a maker of ski gear, Salomon now manufactures products for various activities including trail running, hiking, climbing and skiing. Its products are sold across the world.

In 2015, Salomon launched its Sportstyle footwear sub-brand that combines performance-inspired design with city style. It is Salomon’s fastest growing segment and is aimed at a younger more mainstream urban audience buying sportswear.

Salomon has recently made several sustainability commitments, including adding more natural fibres into its product range. This has led to the development with The Woolmark Company of the Pulsar PRG Knit, Salomon Sportstyle’s first Merino wool sneaker, which was last month launched globally.

The unisex sneaker has an upper that includes Merino wool. In addition to being a 100% natural, renewable and biodegradable fibre, the Merino wool offers thermoregulation, moisture management and breathability properties, thereby providing performance benefits as well as eco benefits.

Source: AWI