Honest Wolf creates New Zealand Team limited-edition homegrown accessories

Luggage and accessory brand Honest Wolf announces a new licensed New Zealand Team range of quality wool and leather accessories, in the build up to the Paris 2024 Olympic Games. Both coming from competitive rowing backgrounds, Honest Wolf founders Sam and Sophie Hurley have created this range to support the New Zealand Team with portions of each sale going directly to the Team. Highlights of the limited-edition range include a Wool Cap featuring the NZ Team embossed leather patch, a Weekender bag which has a message of encouragement ‘we are the New Zealand team’ embossed on its luggage strap, and a Passport Holder made with homegrown Papanui Estate Wool; all perfect travel additions for anyone heading over to France to see the action live. Sophie had always hoped to compete at the Olympic Games, as she represented New Zealand in world champs at a younger age, and says this range is fulfilling a bit of that dream.

“As a rower through school and Uni, my goal was to head to the Olympic Games. While I may not be there this year, this new range is a way to represent the New Zealand Team in another way.” says Sophie. Images showcasing the range feature two local Olympic athletes, rower Lucy Spoors and cyclist Sam Dakin in their element. Spoors is a silver medal winner at the previous Olympic Games and had previously rowed aside Honest Wolf co-founder Sophie. Dakin is also heading over to France to compete in his second Olympic Games. NZ Olympic Committee Commercial Director Sharon van Gulik is thrilled about the range and says they were drawn to Honest Wolf for its quality craftsmanship and uniquely New Zealand design. “For any brand aligning with the New Zealand Team, it is essential they reflect the values of Aotearoa New Zealand. Kiwis are renowned for their ingenuity and community spirit, qualities that Honest Wolf embodies through its support of regional farmers and its line of functional accessories. “Honest Wolf is celebrated for championing one of the country’s finest natural resources—wool. The versatility and durability of each design make them perfect for a New Zealand Team travel collection.”

Source: NZ Campaign for Wool